MacGregor Sale

Situation

MacGregor is the leading independent publisher of yellow page directories in northwest Washington State. With a circulation of nearly 700,000, the Company's seven distinctive “Plaid Book” directories service approximately 8,000 advertisers.

ZS Role

Zachary Scott was engaged as exclusive financial advisor to organize and execute the sale of MacGregor in a confidential process.

Results

A sale of MacGregor's assets was arranged to Yellow Book USA, a subsidiary of Yell Group, plc. Yellow Book USA is the largest independent publisher of print and online yellow page directories in the United States. The addition of the MacGregor directories allowed Yellow Book USA to provide contiguous yellow book coverage in western Washington.

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