Chef's Choice Sale

Situation

Sea Coast Foods, Inc. was a branded food products company, which manufactured and distributed the Chef’s Choice line of frozen stir fry skillet dinner and breakfast entrée meals through retail grocery chains and club stores. The Company Chef’s Choice brand had the leading market position in the rapidly growing frozen skillet meal category. In spite its favorable market position, Sea Coast’s shareholders recognized that the Company might not have the resources to match the national distribution power of larger branded food products competitors.

ZS Role

Zachary Scott was engaged to evaluate Sea Coast’s full range of options to assure continued success of the business and to preserve the considerable value that had been created. Ultimately, Zachary Scott was responsible for planning and managing a sale of the business.

Results

A sale of 100% of the Company’s stock was structured and closed with the publicly traded, branded food products company, Aurora Foods, Inc.

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